PharmaLive and Med Ad News editors detail information compiled directly from the healthcare marketing communications agencies regarding the product and corporate advertising accounts that the companies promote. This year’s expanded report, now in its 18th edition, provides information on thousands of accounts from more than 600 pharmaceutical, biotechnology, diagnostic, device and other companies serviced by the healthcare communications agencies.

New this year, we’ve included financial information and agency profiles.

The report includes an overview of the most significant account moves.

The advertising accounts are sorted in two ways: by agency and by client. The agency chart provides the roster information of each agency, listed in alphabetical order by the agency name. The client chart provides the roster information of each pharmaceutical, biotechnology, diagnostic, device, or other type of company listed in alphabetical order by the company name.

Both the agency and client charts display the following information:
• Agency name
• Client name
• Account
• Indication/description of account
• Year account was won
• Type of account